Managing Event Booking

When booking events for an artist a manager must book events and venues that match the artist’s career strategy. What that means is if I manage a heavy metal band it​​ would not be beneficial to the band if I booked them at a hip hop concert. Unless they were collaborating with a popular hip hop artist and it would have to be what I call a cross performance. This is when two artist from different genre’s have a good purchasing fan base. They must have three songs together for a full concert that are spread out 1 at the beginning, 1 in the middle, and 1 at the end. An event does not mean anything if you cannot get publicity for a new product or increase revenue. You are in the business to make money.